Welcome to Broken Growth!
Thanks for subscribing or stopping by to find out more. Here's why I started this Substack and what you can expect from Broken Growth.
I’ve worked in growth/content/marketing with startups and agencies for the past nine years, both through my consultancy and in-house. I have helped brands to 10x revenue, make multi-7-figure exits, and have great impact through their products and communities.
I’m proud of the work I’ve done. However! I feel the need to dig deeper into what it means to grow a brand and a business well today. The definition of “successful growth” and the ways we get there are changing for good reason. On our planet of finite resources, aiming to grow your business infinitely can’t be the right goal. Relying on a handful of big tech platforms to create this infinite financial growth isn’t sustainable. There must be a better way?!
I have created Broken Growth as a space to explore both the macro and micro ways that we can reshape what it means to grow a successful brand online.
2. Who is this community for?
Anyone curious about growing brands differently and resolutely not into growth for growth’s sake. Whether you are a founder, a marketer, a creative, an investor, or just generally interested in interrogating our collective obsession with growth, I’d love for you to join me here!
3. What can you expect from Broken Growth?
Broken Growth will feature two types of posts:
Interviews with leaders who are taking fresh approaches to building brand worlds and redefining business success in ways that don’t fuck up our planet or the people who live here.
A newsletter from me featuring examples of brands nailing sustainable digital growth, ways to build your online world away from social media, strategy tips, and thoughts on the topic of reshaping brand growth!
