What is Broken Growth?
The definition of “successful growth” and the ways we get there are changing for good reason. On our planet of finite resources aiming to grow your business infinitely can’t be the right goal. Relying on a handful of big tech platforms to create this infinite financial growth isn’t sustainable. There must be a better way.
This is a weekly newsletter by Matilda Lucy to reimagine how and why we grow brands online today.
What to expect when you subscribe
1. Thoughts and insights on growth topics from Matilda e.g.
This is late stage social media
Hi! I’m Matilda Lucy, a London-based digital strategist supporting businesses to grow sustainably beyond social media. If you’re interested in working together on your 2025 growth and marketing strategy check out my website or book in an intro call.
Your brand doesn't matter like you think it does
Hey I’m Matilda Lucy, a London-based Digital Strategist and writer of Broken Growth. I've recently launched a new audit that I'm shouting about from the rooftops because I'm obsessed with how it helps you break free from feeling reliant on socials; the
Is it possible to grow your business without social media?
Hi! I’m Matilda Lucy, a London-based digital strategist supporting indie businesses and startups to grow sustainably beyond social media. If you’re interested in working 1:1 to explore what your alternative growth ecosystem could look like, check out the
2. Interviews with founders and leaders growing businesses, brands, and movements in ways that reject traditional capitalist, patriarchal blueprints e.g.
[Growing] a dating app to 1M+ downloads with a community-first strategy
![[Growing] a dating app to 1M+ downloads with a community-first strategy](https://substackcdn.com/image/fetch/w_280,h_280,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e2589d4-cbeb-4f71-a8e8-a138b93a5772_1920x1080.png)
This week’s Growing XYZ interview is with founder turned startup advisor Kel Rakowski, one of the brilliant people I’ve connected with this year on Substack.
[Growing] a creative consultancy by publishing a print mag
![[Growing] a creative consultancy by publishing a print mag](https://substackcdn.com/image/fetch/w_280,h_280,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffbfe14dc-bac1-487e-9857-2c391e70bf01_1920x1080.png)
This post is part of the interview series Growing XYZ in which we hear from industry leaders growing businesses in ways that don't conform to traditional capitalist and patriarchal blueprints.
[Growing] A slow fashion label
![[Growing] A slow fashion label](https://substackcdn.com/image/fetch/w_280,h_280,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2584c1a-1be4-4a03-aa46-6e9b513b6ef7_1920x1080.png)
This is the first post from Broken Growth’s new series, Growing XYZ, in which we’ll get to know industry leaders choosing to grow businesses in ways that don't conform to traditional capitalist and patriarchal blueprints.
Who is this community for?
Anyone interested in interrogating our collective obsession with growth.
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