“None of these tactics provides the huge reach to strangers that social can” — and even if we do reach a bunch of people, it’s next to impossible to reach them the next time we post because of the algorithms!
True although same goes for some comms away from social too... Thinking of creating a magazine for example - you don't know exactly who has one or whether you'd reach them again with a following issue but they could find you again if they wanted to
Well sure! Even our biggest fans don’t open every newsletter. But the social media grind is such that it asks us to post and engage to appease the algorithm, while putting out a zine can be re-discovered two years from now when we’re reorganizing our bookshelves haha
Totally agree re: content! I remember there was the same beef with ‘media’ back in the day. We need an umbrella term and imo ‘art’ is its own world (with overlap time to time) From a UX & editorial perspective, ‘content’ is pretty accurate.
From a content queen! Oh yeah so true re media. I think content has become shorthand for social content in a lot of instances but I see it as any functional comms you create on or offline
Thanks for a mention, and meaningful write up! Create content with love and the response will get back - I mean look at you - an example yourself :) <3
I LOVE the "run invitation-only content co-creation experiments" idea. That's a fresh take I hadn't thought of before. This is why I love Substack. I feel like you don't get this kind of depth of ideas elsewhere.
“None of these tactics provides the huge reach to strangers that social can” — and even if we do reach a bunch of people, it’s next to impossible to reach them the next time we post because of the algorithms!
True although same goes for some comms away from social too... Thinking of creating a magazine for example - you don't know exactly who has one or whether you'd reach them again with a following issue but they could find you again if they wanted to
Well sure! Even our biggest fans don’t open every newsletter. But the social media grind is such that it asks us to post and engage to appease the algorithm, while putting out a zine can be re-discovered two years from now when we’re reorganizing our bookshelves haha
Haha you are not wrong 😁
Totally agree re: content! I remember there was the same beef with ‘media’ back in the day. We need an umbrella term and imo ‘art’ is its own world (with overlap time to time) From a UX & editorial perspective, ‘content’ is pretty accurate.
From a content queen! Oh yeah so true re media. I think content has become shorthand for social content in a lot of instances but I see it as any functional comms you create on or offline
The diagram is GREAT for visual thinkers!
Ah im glad. I’m also one!
Very inspiring .. super eager to do some experiments in the future! Thank you!
Amazing! What kind of work dyou do?
Thanks for a mention, and meaningful write up! Create content with love and the response will get back - I mean look at you - an example yourself :) <3
Wise words 💞🥹
This is profoundly inspiring— thank you for sharing xx
Thank you Florence 💞
Excellently placed sponsor after writing about aligned partnerships — I see what you did there 😎
Haha thank you 👀! Big fan of what Emma is building at Praize :)
I LOVE the "run invitation-only content co-creation experiments" idea. That's a fresh take I hadn't thought of before. This is why I love Substack. I feel like you don't get this kind of depth of ideas elsewhere.
Thanks Morgan!