You really can have it all, in my opinion. The key to building long-term wealth through a lifestyle business is investing. VC-backed brand profits spend just as well as “lifestyle” brand profits! No need to be tied down to the ole ball and chain (aka investors) if financial security and longevity is what you’re seeking.
100% agree. The idea of wasting precious years of my life to work on something I don't enjoy only so I can "sell it" 10 years from now is not why I went freelance. No thank you.
Love this, reclaiming lifestyle business one step at a time! I actually imagined it's term meaning a different thing (maybe been misused in some startup world), but this makes total sense!
The startup that’s focused on ‘lifestyle’ services and products. When I worked within startups in 2015 in London, some startups were called to work in ‘lifestyle sphere’ so like content/ merch/ services, etc - so more the offer rather than the way of working, if makes sense?
This post really resonated. I have a couple of ventures under my belt which were all very successful at going from 0 to 1, but we failed to scale big and quick enough to find the capital we needed to keep growing. So my business partner and I sold the brands we created and I returned to life as an independent consultant, effectively running a lifestyle business around my beautiful life.
I do wonder - is it really one or the other? If you want to create a business that is bigger than just yourself, is the only choice to scale scale scale? Are no investors interested in getting involved with businesses that want to grow sustainably instead of extracting as much wealth as possible before burning out?
You really can have it all, in my opinion. The key to building long-term wealth through a lifestyle business is investing. VC-backed brand profits spend just as well as “lifestyle” brand profits! No need to be tied down to the ole ball and chain (aka investors) if financial security and longevity is what you’re seeking.
Here for this. Anyone mad at someone else's choice on how to run a business is severely projecting. Jog on boys!
100% agree. The idea of wasting precious years of my life to work on something I don't enjoy only so I can "sell it" 10 years from now is not why I went freelance. No thank you.
Love this, reclaiming lifestyle business one step at a time! I actually imagined it's term meaning a different thing (maybe been misused in some startup world), but this makes total sense!
Thank you! Ooh curious as to what you thought it meant?
The startup that’s focused on ‘lifestyle’ services and products. When I worked within startups in 2015 in London, some startups were called to work in ‘lifestyle sphere’ so like content/ merch/ services, etc - so more the offer rather than the way of working, if makes sense?
Ahhh yeah so true “lifestyle brands” - another term that would be fun to unpack 🤪
Exactly! At least in 2015 we said all brands are lifestyle brands :D
I love this subject. Lifestyle design is creative work!
Very true! I wonder whether people employ lifestyle designers/ will in the future 🤔
To scale a hand weaving business would mean outsourcing the weaving itself. Because of this, exponential growth and “exiting” will never be my goals.
Makes total sense to me :)
If building a lifestyle business is wrong, I don't want to be right!
🤝🤝🤝
This post really resonated. I have a couple of ventures under my belt which were all very successful at going from 0 to 1, but we failed to scale big and quick enough to find the capital we needed to keep growing. So my business partner and I sold the brands we created and I returned to life as an independent consultant, effectively running a lifestyle business around my beautiful life.
I do wonder - is it really one or the other? If you want to create a business that is bigger than just yourself, is the only choice to scale scale scale? Are no investors interested in getting involved with businesses that want to grow sustainably instead of extracting as much wealth as possible before burning out?