15 Comments
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Rachel Roberts Mattox's avatar

Regenerative vs. extractive. Multi-directional vs. linear. So good.

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Philip Teale's avatar

I’m so here for this kind of brand strategy. Thank you Matilda! And anything by Zoe Scaman I absolutely stan. I’m always blown away by her next-level thinking. Looking forward to your next post!

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Matilda Lucy's avatar

Thanks Philip - me too she’s incredible

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Caitlin's avatar

Yes! I loved Zoe's Growth² - immediately thought of Broken Growth! Definitely gonna need more gardening analogies from here on out.

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Matilda Lucy's avatar

How far can I stretch the gardening analogy hahaa

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Kristi Salerno's avatar

I’ve never heard growth talked about in this way and I love it— we need more type 2 growth in this world. I’ve been thinking about this a lot in my own world— how can I do less BETTER? The speed at which social media & the non-stop nature of capitalism catapults us is unsustainable. And honestly doesn’t serve us in the long run… I crave this kind of intentional, thoughtful, slower yet FULLER experience. Thanks for putting it into words!

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Matilda Lucy's avatar

Glad this resonates Kristi! Less better is definitely the one

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Auste Skrupskyte Cullbrand's avatar

To the point as always! Our whole strategy this year is 'gardening' - loved the similar thoughts.

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Matilda Lucy's avatar

Yesss unsurprised that we’re on the same page here 📖😁

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Diamonde's avatar

Another brilliant newsletter!

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Matilda Lucy's avatar

Thanks Diamonde :)

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Molly Simpson's avatar

I love (and get great value from) how you seem to balance the more theoretical/conceptual discourse — which stirs the philosopher in me — with the practical application — which stirs the strategist in me. Thank you² for sharing!

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Matilda Lucy's avatar

Ah I love this! Thank you for reading <3

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Kel Rakowski's avatar

I wish I had your newsletter when I was growing (!!) my company. Essential reading

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Matilda Lucy's avatar

Thanks Kel!! 💗

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