I read this ⬇️ and just thought: you are reading my mind!
"3) Values plucked from a list that lives in a dusty deck. 4) A generic vision statement that has been forgotten 5) The fact that you say you are purpose-driven (share the receipts instead)".
Part of the reason why so many can't let go of these ideas, I think, is that they fall into what I call "feel-good" marketing. Brandifying the shit out of everything is self-congratulatory for some CEOs and department heads. But in the end, it puts the focus on you internally rather than on your customers. And it's one of the hardest things to communicate to clients, in my experience.
I read this ⬇️ and just thought: you are reading my mind!
"3) Values plucked from a list that lives in a dusty deck. 4) A generic vision statement that has been forgotten 5) The fact that you say you are purpose-driven (share the receipts instead)".
Part of the reason why so many can't let go of these ideas, I think, is that they fall into what I call "feel-good" marketing. Brandifying the shit out of everything is self-congratulatory for some CEOs and department heads. But in the end, it puts the focus on you internally rather than on your customers. And it's one of the hardest things to communicate to clients, in my experience.
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